With the global economic slowdown, the sales of small kitchen appliances also seem to have entered a downturn. Recently, the popular trend of camping in China may bring new growth points to small kitchen appliances.
According to AVC data, in 2021, the retail sales of small kitchen appliances in 12 categories, such as rice cookers, electric pressure cookers, amounted to 51.4 billion yuan, a year-on-year decrease of 14.1%; The retail volume was 237 million units, a year-on-year decrease of 13.5%. Among them, the retail sales in the online market decreased by 9.7% year-on-year, and the retail sales in the offline market decreased by 22.7% year-on-year.
Recently, camping around the city has become popular. Portable products and baking multifunctional small appliances have been favored by consumers and become new consumption opportunities. According to the online monitoring data of AVC, during the holidays on May 1, the electric barbecue oven increased by 12.2% year-on-year, the multi-functional cooking pot increased by 54.6% year-on-year, and the electric steamer increased by 57.3% year-on-year. Some people believe that the popularity of camping is expected to bring new opportunities to many small household appliances, including small kitchen appliances, and also bring a new direction to small kitchen appliances that are currently trapped in the shackles of growth.