IN recent years, air fryer, multi-purpose cooking pot etc. Kitchen home appliances, start a trend in young consumers, home economy brings counter-trend growth of home appliances, air fryer becomes one of home appliances that most favored by consumers in recent years. Young consumers just start their career, they have new aesthetical standard and certain power of consumption, tend to purchase delicate product to display individuality and life attitude.

When consumer select and buy home appliances, the feature of good-looking appearance, interest etc. become more suitable to social miniaturization family structure, it will not cause excessive waste of resources. Newly -developing home appliances brand should be with an eye to consumption upgrading, scientific and technological innovation, promotion of quality, realize the innovation break-through of product humanization and intelligence, home appliances market still has large room of growth.